According to the concept of customer centrality, the customer’s needs wants and predispositions must be the starting point for all decision-making within the organization. Customer centrality is a matter of finding needs and filling them, rather than making products and selling them. The reason is that unless we create value for customers, they will not offer value in return. So, analyzing customer needs should be the very first thing to do.
In every clothing factory, the first stage is fashion forecasting and sketching ideas in the design development process. The next stage is the development of the sample garment, which involves collection planning, pattern making, grading and production of sample garments, and cost of garments based on the working sketches. The line or the products are then appraised for production the patterns adopted for the production requirement.